Verescence is main the long run in eco-friendly glass packaging and ornament

Verescence, the world’s main glass packaging firm for the fragrance and cosmetics trade, affords regional manufacturing in 4 zones all over the world, together with Atlanta (GA), house to state-of-the-art manufacturing and ornamental services. Because the drive for sustainable packaging and “glazing” grows stronger, the provider is more and more hiring consumers of magnificence manufacturers who swap from plastic to glass, particularly in the case of skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, vp of gross sales and advertising for brand new merchandise (North America), in regards to the firm’s emphasis on sustainability – from native provide chain initiatives to lowering CO2 emissions – and the way Why CSR is on the coronary heart of their DNA.

Verescence is a world chief in glass packaging for the fragrance and cosmetics industries. Our first glass manufacturing facility was established in France in 1896, and Verescence has been offering the most important magnificence manufacturers with its intensive experience for greater than 120 years. Verescence, a pacesetter in know-how, affords industrial protection in 4 international locations worldwide. We’ve two state-of-the-art glass and ornament manufacturing services in Atlanta, GA, USA.

Verescence is passionate in regards to the magnificence trade and has distinctive glass and ornament know-how with unparalleled industrial capability and capabilities within the market. We’re always pushing the boundaries to supply top quality, revolutionary and environmentally pleasant glass packaging options to worldwide and native manufacturers.

Because the primary glass producer of luxurious and premium fragrances, our full ornamental capability contains display screen printing, varnishing, scorching stamping, pad printing, gluing, labeling, acid etching and customized patented applied sciences resembling METAL’in & COLOR ‘in ( inside silver or odor-compatible shade coating) and security glass (glass to extend the energy of the glass).

Our world footprint and company social duty (CSR). We’ve a novel world footprint with manufacturing services in the USA, Europe and Asia, near our prospects in a brief and native provide chain.

CSR is the core of our DNA. Our technique rests on three pillars: folks first, motion for society, environmentally pleasant options. We’re proud to say that 100% of our websites are ISO 14001 licensed (a global normal defining the necessities for an efficient environmental administration system) and that Verescence has gained the Ecovadis Platinum Medal, making the primary 1% of the group’s most superior CSR firms Ecovadis amongst 90,000 firms worldwide, protecting all sectors mixed.

Verescence affords sustainability-focused R&D methods to its prospects within the following areas:


  • Cut back it: Light-weight glass packaging has a big impression on CO2 emissions. The load is decreased from 20% to 60%.


  • Reuse: We’ve developed reusable options, resembling a refillable jar with a glass cup, in addition to screw-necked bottles that permit the packaging to be “refillable” and “separated” to facilitate recycling.


  • Recycle: Verre Infini (Infinite Glass) reduces the usage of uncooked supplies by recycling 20% ​​after consumption, minimizes CO2 emissions and saves power throughout the manufacturing course of. We procure our PCR regionally in recycling services within the international locations the place our factories are situated. In the USA, we have now partnered with Strategic Materials, the market chief in glass recycling, to supply our PCR.


  • Change it: Glass packaging is essentially the most sustainable materials, made from pure components, detached – no content material interplay – could be recycled indefinitely, is taken into account luxurious and environmentally acutely aware. There’s a “vitrification” pattern – switching from plastic to glass, particularly in skincare, but additionally in new areas resembling lip gloss and mascara.

At Verescence, we’re dedicated to supporting our key prospects by means of the joint growth of revolutionary and sustainable glass packaging options. We’ve constructed a lot of robust technical partnerships with key packaging suppliers to facilitate the technical validation of key initiatives.

We’ve developed a lot of initiatives with manufacturing firms within the US and we have now an excellent success story with REN on their new clear skincare jar. Verescence & Anomatic have teamed as much as develop extra sustainable packaging and guarantee a technical match between the glass jar and the aluminum cap.

Verescence North America has a big selection of well-designed normal bottles and jars made in the USA, together with the Penelope, Cléopâtre and Tango traces. We provide quick native packaging options for unbiased or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s, we offered our light-weight Tango bottles. For YTTP, we accelerated start-up in lower than 8 weeks with our Cléopâtre crucible.

We apply our new 20% PCR composition to all of our normal flasks and jars; we began our European vegetation at the start of the yr and by the top of 2022 our new 20% PCR glass meeting for the USA will likely be prepared. This can be a challenge that our American purchasers are wanting ahead to!

At Skincare, we launched Clinique’s new Sensible Medical Restore Eye Cream, a part of the vitrification pattern of changing plastic with glass. It’s a 15 ml eye serum, made in a 15 ml jar, varnished, scorching stamped and display screen printed, 100% within the USA.

At Perfume, we launched Oui Juicy Couture Play – 4 new female fragrances. Challenges included designing a deep recliner and becoming the highest and backside plates completely to position one bottle on prime of the opposite. General a really good and playful packaging – and really profitable.

Verescence has a powerful CSR dedication and we’re working laborious to be local weather impartial by 2050, which implies that the carbon footprint of our operations is our prime precedence. We’ve already decreased our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to scale back emissions by 40% by 2034 in comparison with the 2019 base yr. This roadmap was just lately endorsed by The Science Primarily based Targets (SBTi) initiative, confirming that our goal is in step with the “effectively under 2 ° C” trajectory. The primary initiatives are the electrification of the furnaces, and we’re accelerating this power transition by already switching to at least one furnace in 2025. One other challenge is to extend the usage of PCR content material in our glass composition and to get better residual warmth from furnaces to warmth our buildings. . Our decarbonisation path is effectively beneath approach, and the subsequent step is to handle emissions from our provide chain.

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