Verescence is main the long run in eco-friendly glass packaging and ornament

Verescence, the world’s main glass packaging firm for the fragrance and cosmetics trade, affords regional manufacturing in 4 zones around the globe, together with Atlanta (GA), house to state-of-the-art manufacturing and ornamental amenities. Because the drive for sustainable packaging and “glazing” grows stronger, the provider is more and more hiring consumers of magnificence manufacturers who swap from plastic to glass, particularly with regards to skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, vp of gross sales and advertising and marketing for brand new merchandise (North America), in regards to the firm’s emphasis on sustainability – from native provide chain initiatives to lowering CO2 emissions – and the way Why CSR is on the coronary heart of their DNA.

Verescence is a world chief in glass packaging for the fragrance and cosmetics industries. Our first glass manufacturing facility was established in France in 1896, and Verescence has been offering the biggest magnificence manufacturers with its intensive experience for greater than 120 years. Verescence, a pacesetter in know-how, affords industrial protection in 4 international locations worldwide. Now we have two state-of-the-art glass and ornament manufacturing amenities in Atlanta, GA, USA.

Verescence is passionate in regards to the magnificence trade and has distinctive glass and ornament know-how with unparalleled industrial capability and capabilities within the market. We’re continuously pushing the boundaries to supply top quality, revolutionary and environmentally pleasant glass packaging options to worldwide and native manufacturers.

Because the primary glass producer of luxurious and premium fragrances, our full ornamental capability consists of display screen printing, varnishing, scorching stamping, pad printing, gluing, labeling, acid etching and customized patented applied sciences similar to METAL’in & COLOR ‘in ( inside silver or odor-compatible coloration coating) and security glass (glass to extend the power of the glass).

Our international footprint and company social duty (CSR). Now we have a singular international footprint with manufacturing amenities in america, Europe and Asia, near our clients in a brief and native provide chain.

CSR is the core of our DNA. Our technique rests on three pillars: individuals first, motion for society, environmentally pleasant options. We’re proud to say that 100% of our websites are ISO 14001 licensed (a global commonplace defining the necessities for an efficient environmental administration system) and that Verescence has received the Ecovadis Platinum Medal, making the primary 1% of the group’s most superior CSR corporations Ecovadis amongst 90,000 corporations worldwide, overlaying all sectors mixed.

Verescence affords sustainability-focused R&D methods to its clients within the following areas:


  • Scale back it: Light-weight glass packaging has a major impression on CO2 emissions. The burden is lowered from 20% to 60%.


  • Reuse: Now we have developed reusable options, similar to a refillable jar with a glass cup, in addition to screw-necked bottles that permit the packaging to be “refillable” and “separated” to facilitate recycling.


  • Recycle: Verre Infini (Infinite Glass) reduces using uncooked supplies by recycling 20% ​​after consumption, minimizes CO2 emissions and saves vitality through the manufacturing course of. We procure our PCR regionally in recycling amenities within the international locations the place our factories are situated. In america, we now have partnered with Strategic Materials, the market chief in glass recycling, to offer our PCR.


  • Change it: Glass packaging is probably the most sustainable materials, made from pure substances, detached – no content material interplay – will be recycled indefinitely, is taken into account luxurious and environmentally acutely aware. There’s a “vitrification” pattern – switching from plastic to glass, particularly in skincare, but additionally in new areas similar to lip gloss and mascara.

At Verescence, we’re dedicated to supporting our key clients by way of the joint growth of revolutionary and sustainable glass packaging options. Now we have constructed numerous sturdy technical partnerships with key packaging suppliers to facilitate the technical validation of key tasks.

Now we have developed numerous tasks with manufacturing corporations within the US and we now have an excellent success story with REN on their new clear skincare jar. Verescence & Anomatic have teamed as much as develop extra sustainable packaging and guarantee a technical match between the glass jar and the aluminum cap.

Verescence North America has a wide array of well-designed commonplace bottles and jars made in america, together with the Penelope, Cléopâtre and Tango strains. We provide quick native packaging options for impartial or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s, we supplied our light-weight Tango bottles. For YTTP, we accelerated start-up in lower than 8 weeks with our Cléopâtre crucible.

We apply our new 20% PCR composition to all of our commonplace flasks and jars; we began our European crops initially of the 12 months and by the top of 2022 our new 20% PCR glass meeting for america might be prepared. This can be a challenge that our American purchasers are trying ahead to!

At Skincare, we launched Clinique’s new Sensible Scientific Restore Eye Cream, a part of the vitrification pattern of changing plastic with glass. It’s a 15 ml eye serum, made in a 15 ml jar, varnished, scorching stamped and display screen printed, 100% within the USA.

At Perfume, we launched Oui Juicy Couture Play – 4 new female fragrances. Challenges included designing a deep recliner and becoming the highest and backside plates completely to position one bottle on high of the opposite. Total a really good and playful packaging – and really profitable.

Verescence has a robust CSR dedication and we’re working onerous to be local weather impartial by 2050, which implies that the carbon footprint of our operations is our high precedence. Now we have already lowered our CO2 emissions by 14% between 2016 and 2021 and have launched a plan to cut back emissions by 40% by 2034 in comparison with the 2019 base 12 months. This roadmap was not too long ago endorsed by The Science Primarily based Targets (SBTi) initiative, confirming that our goal is in keeping with the “properly under 2 ° C” trajectory. The primary tasks are the electrification of the furnaces, and we’re accelerating this vitality transition by already switching to at least one furnace in 2025. One other challenge is to extend using PCR content material in our glass composition and to recuperate residual warmth from furnaces to warmth our buildings. . Our decarbonisation path is properly underneath manner, and the following step is to deal with emissions from our provide chain.

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