Joah Magnificence is a accomplice of Music Sweet and Paige Piskin within the roulette-style eyeliner problem

Joah Magnificence partnered with Music Sweet and Paige Piskin (referred to as the Magnificence Filter Queen) to convey the # Joah30sEyeliner Problem to shoppers.

The roulette-style eyeliner problem provides members 30 seconds to finish the looks of their chosen eyeliner with Joah Magnificence’s iconic Line Up Filt or Brush Tip eyeliner.

To kick off the problem, Joah Magnificence has partnered with filter maker Paige Piskin and can introduce the model in June, July and August with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and plenty of extra. eyeliner expertise.

Joah in Korean means “I really like you”. Referring to Joah Magnificence’s identify and legacy, the model’s first authentic tune is titled “I Like It Like That”. Stuffed with epic 808s, quirky synthesizers, and Korean-American Okay-Pop songs, the model felt the tune offered the right backdrop for the # Joah30sEyeliner Problem.

“Pondering like a creator, Music Sweet launched a inventive idea that centered on defining what makes Joah Magnificence distinctive,” ​​defined Christine Hunt, co-founder of Music Sweet. “We went to the roots of Joah Magnificence. We wished to create a playful option to promote this with out seeming too industrial. ”

As well as, Music Sweet discovered that Okay-Pop picked up Joah Magnificence’s audience and reached greater than 234 billion views on TikTok.

Paige Piskin, the “Queen of Filters”

Paige Piskint was known as the “legend” of the metaverse, Meta the creative “grasp” of augmented actuality, and her followers the “queen” of filters. It has garnered a viral popularity with greater than 100 billion views and has been utilized by Billie Eeilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. Plus, Piskin is not any stranger to the sweetness trade, working with cosmetics firms resembling Joah Magnificence, L’oreal, City Decay and NYX.

“Joah Magnificence is a inventive make-up model with a fantastic product that was an ideal collaboration to create such a enjoyable make-up filter and TikTok problem,” Piskin mentioned. “Joah Magnificence’s eyeliner may be very sharp, permitting you to create exact, detailed patterns, and the filter helps replicate the opposite eye, making it look very pure and even simpler to attract.”

Joah Magnificence Line Up Precision Filter Tip Liquid Eyeliner ($ 8.99)

The Joah Magnificence Line Up Precision Filt Tip Liquid Eyeliner ($ 8.99) provides you most management for an ideal winged look. A water-proof liquid eyeliner that glides with a fast-drying coloration, it’s also obtainable in black and brown. The precision felt tip applies the correct quantity of coloration to create a pointy line, from high-quality to skinny to specific cat eyes. The method is impregnated with biotin and is smudge-free.

Joah Magnificence Line Up Brush Tip Liquid Eyeliner ($ 9.99)

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